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Why should your business have a website?

Having a website makes your brand easier to engage with and more credible. A professionally designed website inspires confidence in both your target audience and stakeholders, and has become a benchmark of successful companies. In addition, providing information about your company takes up both time and money - websites assist this process through the provision of 27/7/365 accessibility to your customers, keeping them regularly informed. Last but not least, those who appreciate your business can refer others directly to your website with minimal effort.

Why digital marketing?

In 2016, Internet Live estimated that the internet has approximately 3.5 billion users. By 2020, it is expected that 5 billion people will have access to the internet. Websites are not only the face of your business, but the data-collector of all those who interact with your business digitally. This type of information includes: time of interaction, user location, site interaction and monitoring, access counts, changes that alter conversion funnels and web traffic, and search magnitude. All of this allows you to optimise your communication and helps your brand reach its full potential.

Behind the visuals

We connect the dots. A Website provides you with information about site visitors and allows you to track their digital footsteps! This means you can improve your customer service and quality of delivery by seeing what you’ve done right, and where you can improve. Having professional, custom-built scripts on your page allows engines such as Google and Facebook to provide statistical information and bring you closer to your audience.

The app sizzle

30 million new app downloads (and growing) are made each day. Apps are not solely for big brand names - following the mobile trend has proven effective for small to midsized businesses too.

Benefits

Direct Marketing Channel

Apps create a direct marketing channel for your brand. An app is a blank canvas on which you can effectively communicate any message you desire. "Effective frequency" is a marketing term coined to dictate how many times a user needs to be exposed to an advertising message before a response is made. Apps allow you to regularly and cost-effectively communicate your values and messages.

Immediate Reach

Reach the right people instantly. Your business’s products and services are discoverable precisely when they’re searching for the things that you offer - all at the extension of a fingertip.

The numbers are hot!

90% of all mobile usage is dedicated to apps! "Three years ago, a small business might [have seen] 10 percent of its total traffic coming from mobile, but right now, it's closer to 70 percent," said Viktor Marohnic, CEO of app builder Shoutem. "Within the next couple of years, a shift to a mobile app … will become obvious.” Less than a quarter of small businesses currently have a mobile app, but that number is growing as businesses see the value in app development. Nearly half of small businesses plan to have a mobile app by 2017. Get ahead now!

The internet revolution!

Should you really consider a digital strategy? Well, with 5 billion internet users expected by 2020, and with the knowledge that digital marketing can be infinitely more affordable than traditional marketing, a better question is, “Why on earth not!?"

Maximization and Optimization

We connect the dots. We’re specialized in Search Engine Optimization, Customer Relationship Management, Content Creation, Brand Imaging and Protection, Web, Mobile and Digital Advertising. We’re transparent! We conduct our digital marketing using Google Search Tools, AdWords, Facebook Pixel and Ads, Google analytics and specialized scripts within your website. All of this is done in a continuous feedback loop that focuses on the needs of your target audience.

It’s all in the code

With the entire world moving to mobile, it’s important to keep track of their activities and behaviour. We collect data and conduct statistical analyses through a pre-coded algorithm that runs in the scripts of the products we make for you. We interpret the information, apply the appropriate value-aligned decisions and send all the results back to you!